Costa Blanca (Alicante) – Spain
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Pilar de la Horada – town with 6 beaches with Blue Flag

The city of Pilar de la Horadada (population of 20.000), where the Higuericas Beach Apartment is situated, is a pleasant place to spend a holiday, offering everything a tourist can wish for. The town is lined with a long sandy beach that creates a cove here. Lovers of swimming, water sports and lounging on the beach will find their place here. You can try diving, surfing, sailing, water-skiing or fishing. The local beach is popular with families with children and less experienced swimmers because it has a gradual slope into the sea. The famous Lo Pagan Spa is located nearby.

Pilar de la Horadada has a large variety of activities to keep busy during the year and holiday seasons such as dream beaches, Roman ruins in different locations, “El Río Seco“ (literally translates to “The Dry River“) a pleasant 14km trek through a dried up river bed with plenty of shade and wildlife to be seen along the way, walks along the sea front with a large selection of traditional Spanish ice cream parlors, plenty of places to try some authentic Spanish Tapas, a relatively new golf course (Lo Romero), a cycling trail throughout the whole area away from the busy traffic and a yacht club offering stunning Mediterranean views.

The area also has an abundance of small Spanish boutiques and supermarkets plus many bars and restaurants throughout making this small Spanish town the ideal holiday destination. There are some fantastic commercial centres nearby (Zenia Boulevard or Dos Mares). The area is very well linked to the Airports of Alicante (62 km) and Murcia (45 km) on the AP7 Motorway (Exit 774, 770).

Torre de la Horadada

Torre de la Horadada is a beach town on the Mediterranean Sea that belongs to the municipality of Pilar de la Horadada. However, it is very close to the Region of Murcia, right next to the Mar Menor beaches. Torre de la horadada is known by is characteristic element: the ancient watchtower, found on the cliff on one of its popular beaches which has been there since the 16th century standing guard over this beautiful coastal town.

The town also has a very popular church known as “La Iglesia de la Asunción“ which is painted in vibrant tones of yellow and red. The church has many wooden benches outside due to the fact that the Church is too warm in the summer to listen to mass, many local Spanish residents meet up in the evening on these benches and spend hours afterwards catching up giving the area a very authentic Spanish feel.

Torre de la Horadada has a reasonably sized plaza with many restaurants offering various styles of cuisine and plenty of bars, shops and ice cream parlours. The area even has its own locally famous crisps named after the town, the popular snack is made in Torre itself and most beach bars and restaurants offer this snack free with an ice-cold beer or a glass of wine.


The coastline of Pilar de la Horadada is more than 4 kilometres long. Along the coast you can find great sand banks combined with small rock formations full of marine diversity. You can nearly walk along the whole coastline thanks to the many beautiful promenades. The peaceful sea and the lack of steep slopes in the small bays, makes the beaches very secure for children

The ideal conditions of the beaches in Pilar de la Horadada has made them obtain the Blue Flag of the European Union, providing a guarantee of healthy surroundings. In addition, they offer a wide range of facilities and easy accessibility for disabled people.

The best beaches in the area are: Las Higuericas, Mil Palmeras and El Conde.